How many of your Suwanee, GA properties are currently sitting vacant? With the rental vacancy rate rising, investing in property marketing is more important now than ever. A strong strategy can help you find quality tenants you can retain long-term.
Here are a few strategies you can use to start finding tenants online. With these tips, you can save time, increase your occupancy rate, and boost your ROI. Start marketing today!
Invest in Property Photography
A picture says a thousand words, but property photography can mean the difference between a tenant and a vacant unit. Homes with a single photo spend over two months on the market. Those with at least 20 are off the market in a month.
People who view your listing will check the images and descriptions. They'll spend 60% of the time on the images and only 20% on the text. Meanwhile, a property listing with video content gets 403% more views than those without videos.
Hire a professional photographer to gather beautiful, eye-catching images of the property. Ask if they can create a video or virtual tour.
These graphics can help your property listing stand out, making it easier to attract renters. If finding tenants is still difficult, consider landlord rescue services.
Update the Property Listing
Provide potential renters with all the information they need within your listing's description. Include:
- Details about the neighborhood
- A list of amenities
- Special features
- Stores and venues nearby
Use storytelling techniques to draw people in. Use a call to action to encourage them to contact you.
Share photos of the property on social media. Use relevant hashtags to appear in front of local renters. Add a compelling caption to get them excited about exploring the property.
If you make upgrades to the property, update the listing. Choose upgrades that will enhance the property value.
Search Engine Marketing
Search engine optimization (SEO) and paid advertising can help you appear in front of renters online. You'll appear as local renters search for available properties.
Start creating high-quality content to show off the beautiful listing. Optimize the content with keywords.
Create digital ads using Facebook or Google Ads. When someone clicks on the ad, they'll find the listing!
Hire a Rental Property Management Company
If you're struggling to apply these marketing strategies, hire a property management company. Their services can save you time and money. They'll start finding tenants on your behalf, allowing you to focus on your investments.
Choose a company that offers tenant screening services. They'll ensure you choose quality tenants you can trust with the property. Finding quality tenants can save you time, money, and stress later.
Update Your Suwanee Property Marketing Plan
Developing a strong property marketing plan can help you find quality tenants you'll want to retain. Use these strategies to begin finding tenants online. Otherwise, ask your reliable rental property management company for help.
PMI Atlanta City can help you unlock the secrets of effective property marketing. We have over 20 years of experience helping property owners like you maximize their earning potential.
Our state-of-the-art technology and award-winning strategies can help improve your occupancy rate. Contact us today to request our marketing services.
